Thursday, October 6, 2011

Golf in recession

In those days all the media talk of a recession in the United States, which in turn affects the rest of the world. I'm no economist, but I have to read the common definitions of a recession in the press as a "drop in gross domestic product (GDP) for two or more consecutive quarters." But as "Average Joe" my definition is much simpler: I can spend less money, so I have to be more careful with my purchases.

An avid golfer, this means that I have my shelfPlans for the purchase of some new clubs this season? Of course not, I'm just being cautious as to my definition above. On the other hand, I do not want to buy some 'cheap, clubs less, just because they are a little' short of money. I still want high quality but reasonably priced, I can afford.

Sell Golf Clubs

The solution is to stay away from known, but expensive brands like Titleist Top Group, Ping, Nike, Callaway and his cohorts, the scene and instead of cheaper brands, second, that looksoffer the same quality, but strong at a reduced price. And just to be sure, I'm not talking about some cheap counterfeit clubs threw up in a sweat shop in some third world country, I am talking of law established associations of producers and retailers.

We see in detail the two main issues: price and quality - how can a producer of the second level to provide the same quality at a fraction of the price?

Quality: There are only so many factoriesthere that produce club heads, shafts and grips - the three main components of each golf club is often the factories, the club heads for the big names to produce produce the leaders of other, lesser-known manufacturers .. They use same raw material, including high-quality titanium and stainless steel, in production processes. When it comes to trees and is made even more clear: the top and second tier manufacturers use the same shafts and grips that are easy toselected, if you read the product in question. In other words, since the same materials and components used, the quality of the best producers and the second level is very similar if not identical.

Price: An article in the prestigious Golf Digest recently argued that a modern $ 500 best brands for the actual driver of the construction costs about $ 77: $ 55 for the head of the racquet, $ 15 for the graphite shaft, $ 3 for the grip and $ 4 for mounting. Because as a consumer paying $ 500, where does theremaining $ 423 going? Well, of course, some goes into R & D, some go to the shareholders of the company, but a good portion goes into the pockets of professional golf to endorse this brand. Let's look at some examples of this:

A recent Golf Digest article on the website to gain both on-and off-tour visits incomes of the top-50 money for the year 2007. Will come as no surprise that Tiger Woods leads the list for coming tour had net income of approx. $ 22.9 million, moreanother $ 99.8 million in off-tour income. Nearly $ 100 million endorsements and other obligations! Phil Mickelson has approx. $ 40 million in cash out of Tour, Vijay Singh and over $ 25 million. Also, Michelle Wie, the only won a measly $ 9,899 for golf raked in about $ 12.5 million in the off-tour revenues in 2007 alone. So who pays for this? Well, if you bought a golf club from a brand known as - paying a premium on the value of the enormousassociation. This is definitely not want to see where I go my hard earned money, especially when times are harder and harder.

So, what is the alternative? Second largest producer of the first level! Their production costs are the same as above, but not a lot of money for approvals. They also save money by selling their products online instead of in a store, reducing rent and utilities. While cost is still there about $ 77, a driver (in accordance with the above example), can buildsell for only $ 100 - and still have some benefit.

For the same money that I otherwise (involuntarily!) stuff in a couple of pro golf in my pocket, I can now with a completely new set of golf clubs. I love it! And you?

Fortunately, there are a number of websites out there that further details on the second tier manufacturers and provide an aid in decision making.

Golf in recession